What is Event Management?

Event manager, event planner, it’s all the same, right? Well, not exactly. These two titles are often thrown around interchangeably. Yet, the services they offer are vastly different. So what exactly is event management and how is it different from event planning?

 

Event Planning vs. Event Management

Although similar, event planning and event management are very different fields, offering very different services. The key lies in understanding the difference between two words: planning and management. In the most basic of terms, event planners plan the event and event managers manage the event. Sounds simple, well here’s the kicker, event planners, and event managers work together. And from time to time, their roles/responsibilities will intertwine. Confusing? Event planners often manage certain aspects of the event and event managers may plan certain aspects of an event. Let’s take a deeper look into the two roles.

 

Event Management Requires Project Management

In a nutshell, event planners plan events. Their responsibilities may include selecting a venue, lining up catering, booking entertainment, purchasing gifts, creating event themes, and even planning the decorations. So those centerpieces and guest swag are all part of what an event planner can do for you. They may handle one or many of these aspects of planning your event. On the flip side of the event coin, event management involves developing and creating large-scale events, such as conventions, conferences, concerts, festivals, trade shows and ceremonies (among others).

 

Event management takes it up a notch. It involves identifying your event audience: is your event an opening of a new hip restaurant with plenty of hip millennials, or are you planning a wedding with your great grandparents and mother and father? Trust us, these events would be executed in a very different manner. Your audience makes a difference in the tone and vibe of your event. Event managers also plan the general logistics of the event (i.e where will it take place, how will guests arrive, when will the event end, etc). They develop event concepts and most importantly, event managers administer (oversee the) project management (function) for the entire event. This includes supervising all of the planned activities and keeping all external vendors and professionals on task: including the event planners. That’s right, the event manager supervises the event planner.

 

Basic responsibilities of an event manager may include:

  • Locating and reserving event venues.
  • Contract negotiations, coordinating and managing outside vendors, including party planners.
  • Locating and hiring event entertainment or guest speakers.
  • Managing schedules and contracts of all event components.
  • Arranging parking and transportation for guests.
  • Securing permits and insurance.
  • Complying with local and federal health/safety standards.
  • Drafting, and when applicable executing, emergency contingency plans.
  • Managing public relations and event marketing.
  • Event monitoring and crisis management.
  • And more.

 

The Purpose of Event Management Firms

Event management firms are hired to plan and kick off your special event and large-scale company meetings. You want your event to a memorable, epic experience and they make it happen. Common events include concerts, weddings, reunions, sporting events, corporate events, and other large parties. Nonprofits, government entities, and corporations often partner with event management firms to coordinate important meetings and events. An effective event manager makes it all happen seamlessly. Think of them as the cool magician, bringing it all together with their awesome powers.

 

Event Managers: More than a Magicians

Event management starts with the process of creating a vision for the event and culminates with the knack for seeing it through to completion. Sure, they make it seem easy as if they are pulling a rabbit out of a hat and “poof” your event is epic! But it’s not magic. Event managers use their exceptional organizational skills to ensure your event unfolds seamlessly. The best event managers have the ability to multitask many moving parts, including timelines, budgetary guidelines and contract negotiations (you know, all the boring logistical aspects of an event).

 

Project management is a key element to the success of an event. It involves managing not only functions and services but also people. If your event requires an event planner, your event manager will work with your event planner to ensure that their portion of the event puzzle is successful. Typically, they will even have a preferred event planner to work with.

 

Mindtripp Event Management Services

Are you tired of the same old event experience? Are you looking to create an experience that’s more than just an event? Something that’s unique and memorable? An amazing moment?

At Mindtripp, we don’t just create events, we create Mindtripps. We understand that we need to be a little different and a little trippy to create events and promotions to amplify your guest’s experience. After all, you want your guest to remember their experience! So, let’s take the Tripp together. Contact the professional event management team at Mindtripp to get the party started off on the right foot.